![]() ![]() So, if you really want to focus on optimizing your music for sync, try to create universal songs that aren’t too specific. If the goal is to connect with the listener, you have to craft your songs to be as relatable as possible. ![]() You know what’s not a great song for Toyota? A song about Toyotas.” If there’s a sad montage where someone dies, you’re not going to hear a song with lyrics about someone literally dying… Even in advertising, which is typically far more literal, music will be used to add depth to whatever you see in the footage or hear in the voiceover. “If you really want your music to stand out, it’s important to understand that songs are used in sync to support a narrative, not to tell one. Jon Mizrachi, the Senior Director of Sync Licensing for our in-house sync licensing division, Bodega Sync, explains: Although having a lot to choose from does technically help your chances, what kind of music you have out also plays a part. If you want to get featured in movies, TV, commercials and more, it doesn’t hurt to give sync reps a lot to choose from. When whatever big day finally arrives, you’ll have a whole team of people ready to experience the fun and share it on socials. If they like what they hear, they’ll share your work with their friends and grow your audience one release at a time. Get everyone on board and offer incentives for streaming your tracks. If you plan on going on tour or releasing a full album later in the year, you can hype up the day to come on socials with every weekly release. Releasing songs every week is a great way to build momentum for something bigger down the line. If you already have an extensive back catalog, did you know there are things you can do with it to keep the momentum going behind the scenes while you work on new things? Check out, “How To Maximize your Back Catalog While Working on New Releases”to learn how. This can be advantageous for streaming platforms, as the more songs you have increases your chances of being discovered through playlists and algorithms. Releasing music more frequently helps you grow your catalog significantly faster than if you waited every 6 months.
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